
Sustainable Fashion
Made to be lived in - not to impress
Slow impact. Honest materials. On-demand production to avoid overstock.

Our pillars
- Materials that matter: organic cotton + recycled polyester (supplier certifications like GOTS/OCS/GRS where applicable - see each product page).
- Made on demand: we only produce what you choose - less waste, fewer forgotten piles.
- Built for longevity: clean design, durable stitching, timeless colours.
- Care = impact: cold wash, air dry; lint filters/guppy bag help reduce microfibres.
- Localised fulfilment: EU-first when possible to shorten travel.
- One tree per order: in partnership with One Tree Planted (see “Mission”).
Cost-per-wear, simplified
A hoodie at €79 worn 2×/week for 1 year ≈ €0.76 per wear - value is how often you live in it.

FAQ - short & clear
- Is print-on-demand sustainable? It avoids overproduction and lets us keep lean inventories.
- Where are items made? With vetted manufacturing partners; specs vary by item - see product tabs.
- Certifications? We source from suppliers working with recognised standards (GOTS/OCS/GRS). Certification details can vary by product/region; always check the page.
- How do I extend lifespan? Wash cold, turn inside-out, mild detergent, air dry, repair > replace.